如果客户希望进行优化以获得价值更高的转化，他们应该从何处入手？

To optimize for higher-value conversions, clients should start by using existing known values, or static/proxy values like average order value. This provides a baseline for the system to understand the relative worth of different conversions, enabling more effective optimization towards those that contribute most to business goals. Setting a maximum CPC cap primarily controls costs, not necessarily conversion value. Relying solely on Google's machine learning without providing initial value signals might not be as effective in the early stages of optimization for higher-value conversions. Assigning equal value to every conversion prevents the system from distinguishing and prioritizing more valuable actions, hindering optimization for higher-value outcomes.