要在 Search Ads 360 (SA360) 中启用 Google Ads 实时出价,SA360 会与 Google Ads 共享什么数据?
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To enable Google Ads real-time bidding in Search Ads 360 (SA360), SA360 shares conversion data with Google Ads. This allows Google Ads' automated bidding strategies to optimize bids based on the conversion events tracked and attributed within SA360, leading to more efficient campaign performance. Without conversion data, real-time bidding cannot effectively optimize for desired outcomes. Batch sheets, rules, and templates are SA360 features used for managing campaigns, applying logic, or structuring ads, but they are not the primary data shared with Google Ads for real-time bidding optimization.
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