您的运动鞋客户正在使用 Google Analytics（分析）4 (GA4) 来跟踪其新发布的篮球运动鞋的转化情况。GA4 可以将此数据传回 Search Ads 360。 对您的客户来说，使用 GA4 的好处是什么？

Integrating Google Analytics 4 (GA4) with Search Ads 360 (SA360) primarily benefits workflow automation. This integration allows SA360 to automatically import GA4 conversion data, which can then be used for automated bidding strategies, reporting, and campaign optimization within SA360. This reduces manual data transfer and setup. While budget bidding strategies, keyword creation optimization, and performance tracking are all aspects of SA360, the direct benefit of GA4 integration is the automated flow of conversion data that fuels these activities, rather than being the activities themselves. For example, SA360 uses the GA4 data to optimize bidding, but the integration's core value is the automated data feed.