您的运动休闲品牌客户希望了解哪种瑜伽裤销量最好。 在 Search Ads 360 中，该客户应在 Floodlight 列中设置什么内容，以便在节日季到来之前获取更多有关转化情况的信息？

Custom metrics are the correct choice because they allow you to track specific, non-standard conversion data points relevant to your business goals, such as the sales of a particular product like yoga pants. This provides granular insights beyond basic conversions. Budget bid strategies are for optimizing spending, not tracking specific product sales. Conversion cart data provides details about items in a purchase but isn't a setting within Floodlight for defining what to track; rather, it's data that Floodlight can capture if configured. Custom variables are used to pass additional information with a Floodlight tag, but a custom metric is the specific Floodlight column type used to aggregate and report on this kind of quantitative data.