在 Search Ads 360 中,您可以在哪里查看预测报告,以评估您的“目标广告支出回报率”(tROAS) 出价策略的增长机会?
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正确答案: 出价策略报告.
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The Bid Strategy Report in Search Ads 360 is the correct place to view forecast reports for evaluating growth opportunities with your target Return On Ad Spend (tROAS) bid strategy. This report provides insights into how changes in your tROAS target might impact key metrics like conversions and revenue, helping you optimize your strategy. "Tools and Settings" contains various account-level configurations but not specific bid strategy forecasts. The "Performance Center" (or Performance Planner in Google Ads, its equivalent) is for planning and forecasting across campaigns, but the Bid Strategy Report offers more granular, strategy-specific forecasts. The "Campaigns" tab provides real-time performance data but lacks the predictive forecasting capabilities for bid strategies.
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