贵公司的营销工作长期以来一直专注于提高公司应用的曝光度。 下列哪两项是在宣传应用时应将应用互动度也纳入考量的原因？（请选择两项。）

Focusing solely on app exposure without considering engagement is a common pitfall. The two correct options highlight why engagement is crucial: "大量应用用户会在三个月后流失" (A large number of app users churn after three months) points to the critical issue of user retention; without engagement, users quickly abandon the app. "有些用户下载应用后会将应用遗忘" (Some users download the app and then forget about it) addresses the problem of dormant users who have the app installed but aren't actively using it. Both scenarios demonstrate that simply acquiring downloads isn't enough for long-term success; users need to be encouraged to interact with the app regularly to prevent churn and ensure continued usage. The incorrect options, while potentially true in some contexts, are not primary reasons to prioritize app engagement over just exposure.