将应用纳入营销策略的两项具有说服力的原因是什么？（请选择两项。）

The two most compelling reasons to include apps in a marketing strategy are that users spend most of their mobile time in apps and app downloads are increasing year over year. These facts highlight the significant user engagement and growing market for apps, making them a crucial channel for reaching audiences. While apps can offer better brand recognition than websites, this isn't universally true and depends on the app's quality and marketing. The claim that apps require minimal maintenance is incorrect; apps often require ongoing updates and support.