Sonya 正在使用“网站再营销”，希望重新吸引访客兴趣。她应该考虑哪些广告形式？请选择所有合适选项。

Sonya should consider remarketing with customized company promotions and personalized promotional messages. Website remarketing aims to re-engage visitors, and tailoring content to their previous interactions or interests is highly effective. Customized company promotions allow Sonya to highlight specific products, services, or offers that are most relevant to a user's past behavior on her website. Similarly, personalized promotional messages can address individual user needs or preferences, making the ad more compelling. Using the same ad creative for remarketing is generally less effective because it doesn't leverage the opportunity to provide new information or a more targeted message to an already familiar audience. The goal is to provide a fresh, relevant reason for them to return.