在营销管理工具中，哪 2 个指标与品牌认知度相关？请选择两个答案。

Reach and Impressions are key metrics for brand awareness. Reach measures the total number of unique individuals who saw your ad, indicating how widely your brand message was distributed. Impressions measure the total number of times your ad was displayed, including multiple views by the same person, showing the overall exposure. Both contribute to understanding how many people were exposed to your brand and how frequently. Sales lead forms and website conversions are related to lead generation and conversions, not primarily brand awareness. Video views and website visits can contribute to awareness but are not as direct measures of audience exposure as reach and impressions. Engagement is about interaction, not just exposure.