Aditya 正在开展视频广告推广活动，希望提高转化量。他应该怎么做？

To increase conversions, Aditya should retarget video viewers. People who have already watched his video ads have demonstrated some level of interest in his brand or product. Retargeting them with a conversion-focused campaign, perhaps offering a special deal or a clear call to action, leverages this existing interest and makes them more likely to convert. Conducting different video ad campaigns without a specific strategy for conversion is less effective. While varied campaigns can test different approaches, simply running more campaigns doesn't guarantee increased conversions. Pausing video ads because they "only" build brand awareness is incorrect; video ads can be highly effective for driving conversions, especially when combined with retargeting strategies.