Sam 希望推动认知阶段的受众实现转化。他应考虑哪些“匹配目标客户”功能？请选择两个答案。

Sam wants to drive conversions from an audience in the awareness stage. To achieve this, he should consider Contact Targeting and Website Retargeting. Contact Targeting allows Sam to upload a list of known prospects (e.g., from CRM or event attendees) and directly target them on LinkedIn, which is effective for moving aware individuals further down the funnel. Website Retargeting enables Sam to target users who have previously visited his website but haven't converted. These users have demonstrated interest and are often prime candidates for conversion efforts. Company Targeting is more suitable for initial awareness or lead generation based on company attributes, not directly for converting an already aware audience.