Keith 想要了解其推广活动在整个漏斗的表现情况。他在其网站上添加了领英数据分析标签，以便进行追踪。在领英广告中，这种追踪被称为什么？

The correct answer is Conversion Tracking. In LinkedIn Ads, Conversion Tracking refers to the process of using the LinkedIn Insight Tag on a website to monitor user actions (conversions) that occur after interacting with an ad campaign. This allows advertisers like Keith to understand the effectiveness of their campaigns in driving desired outcomes, such as purchases, sign-ups, or downloads, across the entire marketing funnel. Website Tracking is too broad a term; while conversion tracking involves tracking website activity, it specifically focuses on conversions. Insight Tracking is not a standard term used in LinkedIn Ads for this functionality; the tag itself is called the Insight Tag, but the process of measuring conversions is Conversion Tracking.