Juan 正在考虑开展文字广告推广活动来提升考虑度。根据领英建议，哪个关键绩效指标 (KPI) 最具相关性？

For a text ad campaign aimed at increasing consideration, Website Visits is the most relevant KPI. Consideration campaigns focus on driving traffic to a website where potential customers can learn more about a product or service. Tracking website visits directly measures how effectively the ads are driving this desired action. While engagement is important, it's a broader metric that doesn't directly measure the intent to learn more on a website. Lead generation is a KPI for conversion campaigns, which come after consideration. Video views are irrelevant for a text ad campaign.