Maria 想要创建一个网站再营销推广活动。在创建推广活动之前，其需要做什么？

To run a website retargeting campaign, Maria must first install the LinkedIn Insight Tag on her website. This tag is a piece of JavaScript code that tracks website visitors and their actions, allowing LinkedIn's ad platform to build audience segments for retargeting. Without the Insight Tag, LinkedIn cannot identify who has visited the website, making retargeting impossible. While choosing a campaign objective and ad type are necessary steps in campaign creation, they come after the foundational tracking mechanism is in place. Having a lead form on the website is not a prerequisite for setting up a retargeting campaign, though it can be a goal of such a campaign.