在营销管理工具中，“旨在促进转化的推广活动目标”下有哪些目标可以选择？请选择所有适用选项。

The question asks to identify campaign objectives focused on driving conversions within marketing management tools. "Website conversions" directly measures actions taken on a website, like purchases or sign-ups, which are clear conversions. "Lead generation" aims to collect contact information from potential customers, a direct step towards a sale, thus a conversion. "Job applicants" is a specific type of conversion where the desired action is for individuals to apply for a job, fulfilling a recruitment goal. "Video views," "Website visits," "Brand awareness," and "Engagement" are generally considered top-of-funnel or mid-funnel objectives. While they can contribute to conversions indirectly, they are not direct conversion goals themselves. Video views measure content consumption, website visits measure traffic, brand awareness focuses on recognition, and engagement tracks interactions, none of which inherently represent a completed conversion action.