Javier 正在创建销售线索挖掘推广活动。其应采取的定向方法是什么？

For lead generation campaigns, avoiding hyper-targeting is crucial to maximize reach and potential leads. Hyper-targeting, while seemingly efficient, can severely limit the audience size, causing the campaign to miss out on valuable prospects who might not perfectly fit a narrow profile but are still interested. Instead, a broader, yet still relevant, targeting approach allows the campaign to gather more data and identify unexpected but viable lead segments. This strategy helps in scaling the campaign and optimizing it based on real-world performance, rather than relying solely on pre-conceived, potentially too restrictive, audience definitions.