如何定义“需求挖掘”？

Demand generation occurs in the early stages of the marketing funnel, focusing on building awareness and interest in a product or service. Its primary goal is to excite potential buyers and warm them up to the brand, rather than immediately collecting detailed contact information. This contrasts with lead generation, which aims to gather specific prospect data. The incorrect options describe lead generation (last stage, contact info), a general goal of engagement throughout the funnel, or an early-stage goal of brand awareness, which is a component of demand generation but not its sole or defining characteristic.