在市场营销中，“需求挖掘”和“线索挖掘”这两个词可以互换。

The statement is incorrect because "需求挖掘" (demand generation/discovery) and "线索挖掘" (lead generation/discovery) are distinct concepts in marketing. Demand generation focuses on creating interest and awareness for a product or service before a specific need is identified, often through brand building, content marketing, and thought leadership. Its goal is to cultivate a market for future sales. Lead generation, on the other hand, is the process of identifying and attracting specific individuals who have shown interest in a product or service and are potential customers. It involves collecting contact information and qualifying these individuals as sales leads. While both are crucial for business growth, demand generation precedes and informs lead generation by creating the fertile ground from which leads can emerge.