销售线索评分是一种对线索进行排名的方法，旨在确定其销售准备度。

Lead scoring is indeed a method used to rank leads based on their perceived sales readiness. This process assigns numerical values to leads based on various attributes, such as their demographic information, company size, engagement with marketing content, and behavioral patterns (e.g., website visits, content downloads). The higher a lead's score, the more likely they are to be interested in purchasing and ready for a sales conversation. This helps sales teams prioritize their efforts, focusing on the most promising leads to improve conversion rates and sales efficiency. Therefore, the statement is correct.