要树立品牌价值，公司必须在潜在客户中建立心理易得性。

Correct. To build brand equity, a company must establish mental availability among potential customers. Mental availability refers to the likelihood that a brand comes to mind in a buying situation. It involves both brand salience (how easily the brand is recalled) and brand distinctiveness (how unique the brand is perceived to be). When a brand is mentally available, it is more likely to be considered and chosen by consumers, directly contributing to its value and market share. Without strong mental availability, even a high-quality product may struggle to gain traction and build lasting brand equity.