品牌价值有助于带来什么方面的提升？请选择所有适用选项。

Brand equity significantly enhances category leadership, pricing power, and competitive advantage. Strong brand equity means a brand is well-regarded and recognized, allowing it to command a premium price (pricing power) and stand out from competitors (competitive advantage). This often translates into a dominant position within its market segment (category leadership). While brand equity can indirectly influence customer experience by setting expectations, it's not a direct enhancement of the experience itself; rather, customer experience contributes to brand equity.