Scott 的工作重点是树立公司的品牌。他应该关注哪方面？

Scott, focused on building brand awareness, should target a broad audience. Brand building aims to introduce the company and its values to as many relevant people as possible, establishing recognition and familiarity. Targeting a broad audience ensures maximum reach for these foundational efforts. Targeting a specific senior leader is too narrow for brand building; it's more suited for sales or partnership development. Relying solely on thought leadership is insufficient because while thought leadership can enhance brand perception, it's a component of brand building, not a complete strategy in itself. A comprehensive brand-building approach requires broader outreach.