根据领英数据，在借助广告素材提升参与度时，最重要的因素是什么？

According to LinkedIn data, the most crucial factor for driving engagement with ad creatives is the image (配图). Visuals are highly effective at capturing attention and conveying messages quickly on a crowded feed. While other elements like format, font, and copy are important for a complete ad, a compelling image is often the first thing users notice and significantly influences their decision to stop scrolling and engage. Shape is a less impactful design element compared to the content of the image itself. Copy (文案) is vital for delivering the message, but the image often draws the user in initially.