什么是销售线索评分？

Lead scoring is a method used to rank leads based on their perceived value and readiness to purchase. This process assigns points to leads based on various attributes, such as demographic information, company size, online behavior (e.g., website visits, content downloads), and engagement with marketing materials. The goal is to identify the leads most likely to convert into customers, allowing sales teams to prioritize their efforts effectively. The option "This is a customer's evaluation of ad relevance" describes ad relevance, which is a metric for advertising effectiveness, not lead scoring. The option "This is the money spent to acquire a lead" describes customer acquisition cost (CAC), a financial metric, not a lead qualification process.