Kevin 想衡量品牌情绪。他可借助领英探索哪两种方式？

Brand Lift studies directly measure changes in brand perception, including sentiment, among target audiences exposed to campaigns on LinkedIn. Community Management involves monitoring and engaging with conversations around a brand, providing insights into audience sentiment and feedback. While "话题所有权" (Topic Ownership) and "声量份额" (Share of Voice) are important metrics, they primarily focus on a brand's dominance in specific conversations or overall market presence, rather than directly measuring the emotional tone or sentiment associated with the brand. Brand Lift and Community Management offer more direct avenues for understanding brand sentiment on LinkedIn.