何时应使用转化追踪功能？

Conversion tracking is specifically designed to measure actions users take on your website after interacting with your LinkedIn ads. This includes purchases, sign-ups, downloads, or other valuable events. While lead generation (销售线索) and engagement (活动关注度) are important campaign goals, conversion tracking focuses on post-click or post-view actions occurring off LinkedIn, on your own site. Tracking real-world conversions (真实世界的转化量) is too broad; conversion tracking on LinkedIn specifically refers to digital actions on your website that can be attributed to your LinkedIn campaigns.