可通过哪些方式创建销售线索评分模型？请选择所有适用选项。

Creating a lead scoring model involves several key steps to ensure its effectiveness. Identifying your Ideal Buyer Persona (IBP) is crucial because it defines the characteristics of your most valuable customers, allowing you to assign higher scores to leads that align with these traits. Integrating with a marketing automation system is essential for automating the scoring process, tracking lead behavior, and applying scores based on predefined rules, making the model scalable and efficient. Finally, ensuring sales and marketing alignment is vital; both teams must agree on what constitutes a "qualified" lead and how leads should be scored to ensure a seamless handover and consistent follow-up, preventing valuable leads from being overlooked or mishandled.