品牌建设涉及哪些步骤？请选择所有适用选项。

Brand building is a comprehensive process that involves several key steps. "Targeting a broad audience" is incorrect; effective brand building usually starts with identifying and understanding a specific target audience to tailor messaging and efforts. "Creating resonant content" is crucial because content that connects emotionally and intellectually with the audience helps build brand loyalty and recognition. "Evaluating results and optimizing ROI" is essential for continuous improvement, ensuring that brand-building efforts are effective and resources are used efficiently. Finally, "planning the customer journey" is vital as it defines how customers interact with the brand at various touchpoints, shaping their overall experience and perception.