Rosa 希望扩大其在领英上开展的品牌认知度推广活动的触达面。她应考虑利用哪些功能?请选择所有适用选项。
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正确答案: 领英广告网络, 广泛投放工具.
为什么这是答案
LinkedIn Audience Network extends campaign reach beyond LinkedIn by displaying ads on third-party apps and websites, directly increasing brand awareness exposure. The Broad Audience tool, when enabled, allows LinkedIn to automatically expand targeting to audiences similar to your selected criteria, further maximizing reach for brand awareness objectives. Exclusion features narrow the audience, which is counterproductive to expanding reach. The "and" targeting feature combines criteria, making the audience more specific, not broader.
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