何时应使用线下转化功能？

You should use the offline conversions feature when you want to track real-world conversions that happen outside of LinkedIn's direct platform. This is crucial for businesses where the final conversion event, like an in-store purchase, a phone call, or a signed contract, occurs offline but is influenced by LinkedIn advertising. While tracking website conversions is important, LinkedIn's Insight Tag handles that directly. Generating leads on LinkedIn is a separate objective often achieved through Lead Gen Forms. Increasing event attendance is also a distinct goal, typically measured through event registrations or RSVPs. Offline conversions bridge the gap between online ad exposure and tangible, real-world business outcomes.