以下哪些营销漏斗阶段适用于品牌营销？请选择所有适用选项。

Brand marketing primarily focuses on building brand awareness and fostering brand consideration. "认知度" (Awareness) is crucial as it introduces the brand to the target audience and helps them recognize it. "考虑" (Consideration) follows, as it involves consumers evaluating the brand's offerings and differentiating it from competitors. While "转化" (Conversion) is a goal of marketing, it's more directly tied to sales or lead generation rather than the core objectives of brand building. "拓展" (Expansion) and "频率" (Frequency) are related to growth and engagement metrics, respectively, but are not fundamental stages of the brand marketing funnel itself.