Kai 正在制作思想领导力内容。就领英而言，他应该遵循哪些最佳实践？请选择两个答案。

For thought leadership content on LinkedIn, Kai should focus on adding new perspectives to stand out. Thought leadership aims to offer unique insights and challenge existing ideas, not just reiterate basic information. Providing only "junior insights" would not establish him as a thought leader. Additionally, leveraging different native and paid ad formats on LinkedIn is crucial for amplifying thought leadership content. Organic reach alone may not be sufficient to reach a broad audience, and using a mix of native posts, articles, and paid promotions ensures the content gets seen by the right people, maximizing its impact and reach within the professional network.