Alberto 正在制定领英内容策略，他深知争夺受众注意力的竞争是非常激烈的。他应采用哪些技巧，确保他的广告素材得到关注？

Using visual content like images or videos is crucial for capturing attention on LinkedIn. Posts with visuals receive significantly more engagement than text-only posts because they are more eye-catching and easier to process. Visuals can convey complex information quickly and make content more shareable and memorable, which is essential for standing out in a crowded feed. Adding multiple calls to action at the end can overwhelm the audience and dilute the message, making it less likely they will take any action. Creating longer text updates often leads to lower engagement as users typically scroll quickly and prefer concise, easily digestible content.