哪一项可以提高转化率 (CVR)？

Using a salutation at the beginning of your ad copy can significantly increase conversion rates because it personalizes the message. Addressing the reader directly, even with a generic "Dear [Industry Professional]," creates an immediate connection and makes the content feel more relevant to them. This personalization fosters engagement and encourages the reader to continue interacting with the ad, ultimately leading to higher conversions. Conversely, omitting a salutation makes the copy feel less personal and more generic, which can reduce engagement and lower the likelihood of conversion.