在比较原生内容和付费媒介时，根据领英的描述，哪个说法是正确的？

The correct statement accurately distinguishes the primary roles of native content and paid media on LinkedIn. Native content, like organic posts and articles, is most effective for engaging existing followers and those already familiar with your brand, nurturing these relationships. Paid media, such as sponsored content or ads, allows you to target new audiences beyond your current network, expanding your reach and exploring new market segments. The second option is incorrect because both native content and paid media can include various formats, such as articles, videos, and images. Native content isn't limited to articles, nor is paid media solely digital banners and video ads. The third option is incorrect because native content can be highly effective for brand awareness, especially when shared and amplified organically. While paid media offers guaranteed reach for awareness campaigns, native content builds authentic connections that also contribute significantly to brand recognition over time.