Kyle 想要直接从目标客户处了解他们对其公司品牌的印象。以下哪种实验可以提供他想要获得的数据？

Brand Lift Testing directly measures how advertising campaigns influence brand perception metrics like awareness, recall, and favorability among target audiences. This method involves surveying exposed and control groups to quantify the impact on brand sentiment, providing the data Kyle needs to understand his company's brand impression. Conversion Lift Testing focuses on measuring the incremental impact of ads on conversions, not brand perception. Target Audience Reaction Testing is a general term and not a standardized experimental methodology for measuring brand impression. A/B Testing compares two versions of an ad or landing page to see which performs better on a specific metric, but it doesn't directly measure brand impression across a target audience.