品牌提升测试衡量的是什么？

Brand lift studies measure the impact of advertising on consumer perceptions and behaviors, directly assessing changes in brand awareness, ad recall, brand favorability, and purchase intent. Therefore, "消费者态度与感知" (consumer attitudes and perceptions) and "品牌识别度" (brand recognition) are key metrics. While not a direct measure, "品牌触达面" (brand reach) is a prerequisite for brand lift, as an ad must be seen to influence perceptions. "收入机会" (revenue opportunities) is an indirect outcome, as improved brand metrics can lead to increased sales. All listed options are relevant to what brand lift tests aim to understand or influence.