什麼是轉換延遲？

Conversion lag refers to the duration between a user's initial interaction with an ad (like a click) and the actual completion of a conversion action on the advertiser's website, or the time it takes for an advertiser to upload offline conversion data. This metric is crucial for understanding the customer journey and accurately attributing conversions, especially for products or services with longer sales cycles. The incorrect options describe: Page load time, which is a technical performance metric, not conversion lag. Smart Bidding adaptation period, which relates to algorithm learning, not the user's conversion journey. The time needed to set up conversion tracking, which is an administrative task, not a user behavior metric.