评估品牌提升测试的三个关键指标是什么？

The three key metrics for evaluating brand lift tests are Statistical Significance/Strength, Relative Brand Lift, and Absolute Brand Lift. Statistical Significance/Strength indicates the confidence level that the observed brand lift is not due to random chance. Relative Brand Lift measures the percentage increase in a brand metric (e.g., awareness, consideration) in the exposed group compared to the control group. Absolute Brand Lift represents the raw difference in the brand metric between the exposed and control groups. "Brand familiarity" and "product consideration" are common brand metrics measured in a lift study, but they are not the overarching evaluation metrics for the test itself. "Ad impressions" is a delivery metric, not a brand lift evaluation metric.