哪种视频广告格式以吸引处于决策阶段的潜在客户采取行动为优化目标，让他们能更轻松地采取您可以衡量的有价值行动？

Skippable in-stream ads and in-feed video ads are optimized for driving action from potential customers in the decision stage. Skippable in-stream ads allow users to skip after 5 seconds, making them effective for engaging interested viewers with a clear call to action. In-feed video ads appear in YouTube feeds, reaching users as they browse, and are designed to encourage clicks and further engagement. Non-skippable in-stream ads and bumper ads are better suited for brand awareness due to their unskippable nature and shorter duration, respectively, rather than direct action.