傳統追蹤方式為什麼越來越不可靠？

Traditional tracking methods are becoming unreliable primarily due to increasing privacy regulations (like GDPR and CCPA) and technological shifts (such as browser restrictions on third-party cookies and Intelligent Tracking Prevention). These changes make it significantly harder to collect and use user data for accurate performance measurement and conversion tracking. Incorrect options: Safari and other browsers are actually making it harder, not easier, to use third-party cookies for tracking, directly contradicting the first option. Conversion lookback windows are generally not increasing to 60 days as a standard, nor is this the primary reason for tracking unreliability. While ad blockers are prevalent, users are not necessarily using digital devices less; rather, they are using them in ways that circumvent traditional tracking.