設定線上轉換動作的價值時，你該怎麼做？

Assigning a specific value to online conversion actions allows you to measure the return on investment (ROI) of your Google Ads campaigns more accurately. If you know the average value a lead brings to your business, setting that as the conversion value helps Google Ads optimize for more valuable conversions. Setting the value to $0 (or any arbitrary fixed value) would prevent you from understanding the true financial impact of your conversions and limit the effectiveness of bid strategies focused on maximizing conversion value. Therefore, aligning the conversion value with the average lead value provides the most actionable data for campaign optimization.