素材資源可提供哪兩項內容，藉此強化使用者的搜尋查詢？

Assets enhance user search queries by providing more relevant and timely information. Relevant information (like specific product details, pricing, or features) directly addresses what a user might be looking for, making the ad more useful. Timely and personally relevant information (such as current promotions, local availability, or real-time updates) further improves the user experience by offering immediate value tailored to their current context. Attractive images are part of display ads, not primarily search ad assets. Product and service comparison information is generally found on landing pages or review sites, not typically as a direct asset in a search ad.