如果参与率高，但转化量低，应该怎么做？请选择所有适用选项。

When engagement is high but conversions are low, it indicates that your audience is interested but not completing the desired action. Ensuring your ad creative has a clear Call to Action (CTA) guides users on the next step, directly addressing conversion issues. Reviewing campaign statistics helps identify specific areas of drop-off or underperformance within the conversion funnel. Auditing the landing page is crucial because a poor or irrelevant landing page can deter users from converting even if the ad was engaging. Finally, testing lead forms ensures they are functional, user-friendly, and not creating unnecessary friction for potential customers. All these actions focus on optimizing the conversion path.