您的某客户正在运营一家素食食品网店,他们准备投放一个视频广告系列,但目前只有随播广告已准备好进行投放。您会为他们提供什么样的建议?
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正确答案: 在视频广告准备就绪之前,先开始在广告系列中投放随播广告。.
为什么这是答案
The correct approach is to launch the companion ads first. Companion ads can run independently and provide valuable ad impressions and potential clicks even without the main video ad. This allows the client to start generating some engagement and data immediately, rather than waiting and losing potential reach. Delaying the entire campaign means lost opportunities, while canceling parts of the campaign unnecessarily restricts reach. Canceling the video ad entirely is not ideal if the client still intends to run video, as it removes a key component of their planned strategy.
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