Reese 对在其推广活动中运行 A/B 测试的想法很感兴趣,但她不确定自己的目标客户规模是否足够大。进行 A/B 测试建议的最小目标客户规模是多少?
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正确答案: 300.
为什么这是答案
For A/B testing on LinkedIn, a minimum audience size of 300 is recommended. This threshold helps ensure statistical significance in your test results, allowing you to confidently determine which ad variation performs better. With fewer than 300 people, the data might be too sparse or influenced by random chance, making it difficult to draw reliable conclusions. While there's no strict "no minimum requirement" in practice for meaningful A/B testing, 300 is the practical floor. Options like 100 or 1,000 are either too small to yield reliable data or unnecessarily large for initial tests, respectively.
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