Sophie 担心隐私政策变更会使追踪 B2B 买家变得更加困难。您会给 Sophie 什么建议？

Utilizing first-party tools is the correct approach because these tools collect data directly from a company's own platforms and interactions, making them less reliant on third-party cookies and therefore more resilient to privacy policy changes. This allows Sophie to maintain valuable insights into B2B buyer behavior while respecting user privacy. Continuing to collect the same data and hoping for the best is not a sustainable strategy as privacy regulations evolve. Avoiding all potentially problematic metrics would severely limit her ability to measure campaign effectiveness. Finally, privacy concerns affect both B2B and B2C marketers, making the last option incorrect.