A Ana le gustaría obtener insights sobre la forma en que los canales de marketing alternativos, como redes sociales, video, display y correo electrónico, influyen en la actividad de compra y en el desempeño de las ventas en Amazon.com. ¿Qué soluciones de medición de Amazon Ads puede utilizar?

Amazon Attribution is the correct solution because it measures how non-Amazon marketing channels, such as social media, video, display ads, and email, impact shopping activity and sales performance on Amazon.com. It provides advertisers with insights into the effectiveness of their off-Amazon marketing efforts, allowing them to optimize campaigns and understand the full customer journey. Amazon Brand Lift measures the impact of Amazon Ads campaigns on brand metrics like awareness and perception, not off-Amazon channel influence. Omnichannel statistics is a general term and not a specific Amazon Ads measurement solution for this purpose.