A continuación, buscas entender mejor cómo tus clientes están buscando productos para comprar. El informe de términos de búsqueda indica que la campaña de ropa athleisure de Sponsored Brands tiene una tasa de clics del 12%. ¿Cómo interpretas esta información?

A Click-Through Rate (CTR) of 12% indicates that for every 100 times your ad is shown (impressions), it receives 12 clicks. This is a strong CTR, suggesting that customers are not only seeing your ad but also finding it relevant and engaging enough to click on it. A high CTR is generally a positive indicator of ad performance, showing that your ad copy and targeting are effective. The option "Customers are seeing your ad but not clicking on it" would be indicated by a low CTR, closer to 0%. The option "Customers are not seeing your ad" would be reflected in a low number of impressions, not directly by CTR, which measures clicks relative to impressions.