¿A partir de cuál de las siguientes interacciones de compra se crean audiencias basadas en las mismas?

Audiences based on keyword searches are created from customers who have searched for specific terms on Amazon. This indicates a strong intent to purchase a product related to those keywords. "Add to cart" is an interaction that occurs further down the purchase funnel, after a customer has already found a product, making it less suitable for initial audience creation based on broad interest. "Navegación" (browsing) is a more general interaction and doesn't necessarily signify the same level of purchase intent as a specific keyword search. Therefore, keyword searches are the most effective interaction for building intent-based audiences.